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Is Zebra Technologies (ZBRA) an Underrated Automation Stock Worth Buying Now?

by Global Market Bulletin
August 28, 2026
in Stock Market News
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Is Zebra Technologies (ZBRA) an Underrated Automation Stock Worth Buying Now?

Is Zebra Technologies (ZBRA) an Underrated Automation Stock Worth Buying Now?

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We recently published our article 10 Best Robotics Stocks to Buy Before the Robot Revolution Takes Off. In this article, we discuss Zebra Technologies Corporation (NASDAQ:ZBRA) as one of the stocks gaining attention, and here’s a closer look at why it stands out in today’s market.

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The robot revolution may have found its most dramatic starting line in Beijing. At the second World Humanoid Robot Games, humanoid machines did more than walk through carefully controlled demonstrations—they ran, jumped, competed, and reportedly surpassed several long-standing human athletic records.

One humanoid robot completed the 100-meter sprint in 8.86 seconds, faster than Usain Bolt’s 9.58-second world record. Other robots ran the 400 meters in 38.15 seconds, cleared 2.88 meters in a standing high jump, and finished the 1,500-meter race in 2 minutes and 21.63 seconds. While these specialized performances are not directly equivalent to officially sanctioned human competitions, they still demonstrated the rapid progress of robotic mobility and engineering.

A Global Competition for Humanoid Robotics

The Games attracted 666 teams from 16 countries across six continents, with more than 2,000 robots competing. The number of teams increased by 138% from the previous edition, while the number of participating machines roughly quadrupled, highlighting the growing international race to develop commercially useful humanoid robots.

These events were about more than medals and viral videos. Developers used the competition to test battery endurance, structural durability, autonomous navigation, motion control, balance, and full-body coordination under demanding conditions. Every race offered engineers valuable data that could eventually help move humanoid robotics from impressive demonstrations into real-world applications.

The Curious Case of the “Shy” Robot

One smaller robot went viral because of its unusual running posture, which viewers described as a “shy run.” The movement was not programmed merely to entertain the crowd. It reportedly emerged because the machine discovered that lowering its center of gravity, leaning forward, and reducing aggressive arm movements allowed it to run more efficiently.

Rapid arm movement can place additional strain on robotic shoulder joints and increase the risk of overheating. The robot’s unconventional solution provided a small but meaningful glimpse into autonomous learning—an important development for artificial intelligence and robotics companies seeking machines that can adapt instead of simply repeating fixed instructions.

The Real Opportunity Goes Beyond Robot Athletes

Robotic runners naturally attract attention, but the larger investment opportunity exists away from the racetrack. Advances in artificial intelligence, machine vision, semiconductors, sensors, cloud computing, and motion-control technology are already transforming manufacturing, healthcare, agriculture, defense, logistics, and transportation.

Industrial robots now assemble products with extraordinary precision, while warehouse automation systems sort and transport goods around the clock. Surgical robotics assists doctors during delicate procedures, autonomous machines inspect dangerous environments, and agricultural robots are being developed to monitor crops, remove weeds, and perform repetitive farm work.

Artificial Intelligence Is Giving Robots a Brain

Traditional industrial robots were highly effective at repeating programmed movements, but they struggled when their surroundings changed. AI-powered robots can process visual information, recognize objects, detect obstacles, and adjust their actions in real time, making them increasingly useful in environments that cannot be perfectly controlled.

Collaborative robots, commonly called “cobots,” represent another important area of growth. Unlike traditional machines that usually operate behind protective barriers, cobots are designed to work alongside people. Their smaller size, flexibility, and relatively accessible cost could allow more factories and small businesses to participate in the global automation boom.

Why Robotics Stocks Are Gaining Attention

For investors searching for the best robotics stocks to buy now, the market includes much more than businesses developing human-shaped machines. The robotics industry also depends on companies supplying processors, software, robotic arms, navigation platforms, sensors, computer vision, and automation systems—the digital muscles, eyes, and brains behind the robot economy.

Still, not every robotics stock will become a long-term winner. High research expenses, intense competition, expensive valuations, and uncertain profitability remain serious risks. The following ranking examines 10 robotics stocks listed on the Nasdaq or New York Stock Exchange with meaningful exposure to artificial intelligence, industrial automation, surgical robotics, autonomous systems, and other fast-growing areas of the global robotics market.

CHECK THIS OUT: 10 Stocks That Beat Wall Street at Its Own Game in Q2 2026 and Amazon (AMZN) and Alphabet (GOOGL) Just Made Jim Cramer’s Top 10.

Our Methodology

To create the ranking for the 10 best robotics stocks to buy before the robot revolution takes off, the article evaluated NYSE- and Nasdaq-listed companies based on their exposure to robotics and automation, financial performance, market position, growth potential, innovation, and analyst sentiment.

10 Best Robotics Stocks to Buy Before the Robot Revolution Takes Off

9. Zebra Technologies Corporation (NASDAQ:ZBRA)

Zebra Technologies Corporation (NASDAQ: ZBRA) may be familiar to many investors as a barcode-scanner and printing company, but that description no longer captures the full business. The company has expanded into autonomous mobile robots, machine vision, RFID technology, warehouse automation, intelligent inventory management, and connected frontline systems. In practical terms, Zebra Technologies Corporation (NASDAQ: ZBRA) helps businesses see where their products are, understand where those products should go, and automate some of the physical work required to move them.

That combination is particularly valuable inside modern warehouses. An autonomous mobile robot can transport materials between workers and workstations, while machine-vision systems inspect products and identify defects at production speed. RFID technology can track inventory without requiring employees to scan every item manually. When these technologies work together, they can reduce walking time, prevent shipping errors, increase inventory visibility, and allow distribution centers to process more orders without expanding their workforce at the same rate.

The latest results strengthened the investment case. Zebra Technologies Corporation (NASDAQ: ZBRA) reported second-quarter 2026 net sales of $1.56 billion, up 20.4% from the prior-year period. Its Asset Visibility and Automation segment generated $654 million in sales, up from $576 million, while organic segment sales advanced 11.4%. The company also reported quarterly net income of $233 million and non-GAAP diluted earnings of $6.35 per share. Zebra Technologies Corporation (NASDAQ: ZBRA) is not a pure robotics company, but its profitable core operations and exposure to warehouse automation, machine vision, and intelligent supply chains give it a more balanced risk profile than many smaller robotics stocks.

YOU MUST READ THIS: Top 10 Best Stock Picks With Possible 500% Upside

Disclosure: No material interests to disclose. This article was originally published on Global Market Bulletin.

Tags: Zebra Technologies Corporation (NASDAQ:ZBRA)
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Global Market Bulletin is a leading provider of stock market updates, economic news, and personalized investing guides. Our team brings you the latest global financial information to help you make smart investment decisions. About the Editorial Team Our editorial team consists of financial experts and seasoned market analysts who bring decades of experience to our coverage. With a commitment to unbiased reporting, our team ensures that every article is backed by thorough research and delivers accurate financial insights.

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