Flora Growth Corp. (NASDAQ:FLGC) has established itself as a diversified global operator with roots in natural wellness, consumer products, and more recently, digital innovation. Originally recognized for its vertically integrated cannabis operations, the company built a reputation for cultivating, processing, and distributing cannabis derivatives and consumer wellness products across international markets. By leveraging low-cost cultivation in Colombia and expanding into pharmaceuticals, food and beverage, and personal care, Flora Growth positioned itself as a forward-looking enterprise able to adapt to evolving regulatory and consumer trends.
Over the years, the company broadened its footprint beyond cannabis by acquiring and developing lifestyle and wellness brands that connected with global consumers seeking natural and sustainable alternatives. Through its distribution channels in North America, Latin America, and Europe, Flora has been able to establish a diversified revenue base that combines traditional consumer packaged goods with regulated plant-based wellness products. This strategic diversification enabled the company to navigate market cycles and regulatory uncertainties while maintaining relevance in highly competitive sectors.
In 2025, Flora Growth announced a bold transformation backed by a $401 million private investment in public equity, which provided both cash and digital assets to support a treasury strategy anchored in blockchain and artificial intelligence. This marked a turning point in the company’s identity, as it prepared to rebrand as ZeroStack, signaling a pivot from its origins in cannabis toward becoming a player in decentralized AI infrastructure. By integrating digital assets such as Solana and 0G tokens into its treasury, Flora Growth is aligning itself with the rapid convergence of AI and blockchain, creating new opportunities for scale and innovation while maintaining its foundation in consumer-focused industries.
Flora Growth’s evolution demonstrates its ability to reinvent itself in response to market opportunities. From cannabis cultivation and wellness products to a broader focus on technology-driven strategies, the company is carving out a unique position that blends tangible consumer operations with exposure to some of the most disruptive technologies of the decade. This combination of legacy operations, strong institutional backing, and a future-focused strategy places Flora Growth in a distinctive category among emerging Nasdaq-listed firms seeking to bridge traditional and next-generation markets.
A Transformational $401 Million Funding Round
Flora Growth Corp. has entered a new chapter in its corporate history with the announcement of a massive $401 million PIPE financing, a move that positions the company far beyond its traditional cannabis-focused roots. The raise, led by Defi Development Corp., Hexstone Capital, and CSAPL, consists of $35 million in cash and an impressive $366 million in digital assets, providing both liquidity and blockchain-native strength. Investors purchased common shares and pre-funded warrants at $25.19 per share, with the option to contribute in 0G tokens, valued at $3 each. This blend of fiat and digital capital signals strong institutional belief in the company’s strategic shift, particularly as it embraces blockchain and artificial intelligence infrastructure. With the deal set to close on September 26, Flora Growth is preparing for a large-scale transformation that could dramatically expand its market relevance and valuation.
Rebranding as ZeroStack and Strategic Positioning
Upon completion of the transaction, Flora Growth will rebrand as ZeroStack while continuing to trade on Nasdaq under the ticker FLGC. This rebrand is more than cosmetic—it represents a pivot toward an entirely new market identity centered on decentralized AI infrastructure. By adopting $0G as its treasury cornerstone, Flora is taking bold steps into one of the fastest-growing, highest-potential segments of global technology. This move mirrors recent high-profile corporate shifts in the digital asset and AI spaces, signaling Flora’s ambition to stand alongside disruptive innovators. The rebranding also coincides with a reshaping of leadership, with 0G co-founder Michael Heinrich stepping in as Executive Chairman, underscoring the company’s commitment to embedding expertise at the very top of its governance structure.
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Treasury Strategy Anchored in AI and Blockchain
The funding proceeds will be directed toward a next-generation treasury strategy that integrates blockchain-native assets like Solana (SOL) and 0G tokens. This approach gives Flora the ability to diversify its treasury while creating direct exposure to decentralized infrastructure that powers AI. The 0G token, in particular, is critical: it supports the 0G network, a distributed platform that combines storage, computation, and AI training. By holding 0G and SOL, Flora is effectively betting on the backbone technologies that will underpin future artificial intelligence applications. This is a bold departure from traditional treasury management, one that reflects the growing institutional appetite for digital asset reserves, as evidenced by DeFi Development Corp.’s $22.88 million lead investment in the round.
0G’s Technological Breakthroughs Highlight Growth Potential
Flora’s embrace of 0G tokens is not arbitrary—it is directly tied to the remarkable progress the 0G platform has demonstrated. Recently, 0G successfully trained a 107 billion-parameter model using decentralized distributed computing, a feat that showed a 357x improvement over a Google research benchmark. This breakthrough not only validated the scalability of decentralized AI infrastructure but also reinforced the potential for cost-efficient and verifiable training of massive AI models outside of traditional centralized data centers. For Flora, anchoring its treasury to such a groundbreaking ecosystem provides exposure to a technology that is already proving its competitive edge against industry giants.
Institutional Backing Fuels Credibility
One of the strongest bullish signals in Flora Growth’s story is the caliber of institutional investors participating in the PIPE round. Alongside Defi Development Corp., the roster includes Hexstone Capital, Dispersion Capital, Blockchain Builders Fund, and Carlsberg SE Asia PTE Ltd., among others. The breadth of participation across venture capital, DeFi specialists, and regional investors underscores market conviction in the company’s strategy. Institutional adoption is often the catalyst for broader market recognition, and Flora’s ability to attract this level of support sets it apart from smaller, underfunded competitors in the AI and blockchain space.
Parallels with Other High-Growth Pivots
Flora’s pivot mirrors other recent success stories in the public markets. Earlier in 2025, Upexi raised $100 million via a PIPE led by GSR to accumulate and stake Solana, a move that sent its shares soaring over 400%. Similarly, Brera Holdings, based in Ireland, raised $300 million through a PIPE to expand into Solana-focused ventures, rebranding in the process. These precedents show how strategic rebrands tied to blockchain and AI infrastructure can ignite market enthusiasm and create exponential value for shareholders. Flora Growth’s rebranding to ZeroStack places it squarely within this trend, signaling a comparable opportunity for outsized upside.
Broader Market Alignment and Strategic Optionality
By shifting its strategic positioning, Flora is not abandoning its legacy. Its established operations in cannabis cultivation, pharmaceuticals, and branded consumer goods remain intact, providing a revenue foundation and optionality for diversification. However, by embracing blockchain and AI infrastructure, the company is moving into verticals with dramatically higher growth ceilings. The alignment of its treasury, brand, leadership, and investor base toward decentralized AI gives Flora a unique hybrid profile: it remains an operationally grounded company while also offering speculative exposure to cutting-edge technologies.
Conclusion: A Bold Bet on the Future of AI Infrastructure
The bullish case for Flora Growth is clear. With a $401 million capital raise, a rebrand as ZeroStack, and a treasury strategy built around Solana and 0G tokens, the company is positioning itself at the intersection of AI and blockchain—the two most disruptive technological trends of the decade. Institutional participation, leadership realignment, and proven technological breakthroughs in 0G further amplify the case for long-term upside. While risks around execution and regulatory scrutiny remain, Flora Growth’s transformation represents a once-in-a-cycle pivot that could reward investors willing to embrace bold innovation and high growth potential.
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